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We picked this by the reviews and location and we were not disappointed.

I booked this hotel fairly late (about 3 weeks before our stay) based on some good reviews that I read online and the very reasonable price (50% off the regular price). It's always difficult to know what to expect in reality when you book a hotel without seeing it - we were over the moon when we arrived and saw how nice the hotel was. The Villa Florence suited us perfectly for our stay - it is in a prime position for all the transport networks - a few minutes walk from the railway station, a minute's walk from the main street with many bus routes, and the cablecar passes right outside the hotel. It is also steps away from many shops and restaurants, including the big department stores on Union Square. We received great service from the staff at the hotel - when we arrived our room wasn't ready and still wasn't ready when we returned after 15 minutes as requested. The reception staff were very apologetic and put us in another room and gave us a voucher for 2 complimentary breakfasts. All through our week's stay they were very helpful with information and advice on directions and activities - our room was beautiful, quite spacious and very comfortable. We couldn't have been more happy with our hotel, especially considering the reduced price that we paid on Hotels.com. Thanks to everyone at Villa Florence - I'm sure we will we be back and will recommend the hotel to all our friends!

Very nice hotel and staff

We're local, and only at the last minute decided to spend the night in SF after going to the theater, so our reservation was made very last minute. When we checked in, the only glitch was that their computer system was down, so we were first put in a room that already had a guest then had to wait for about 15 minutes for them to find us another room BUT we were also given a complimentary bottle of wine for the inconvenience. Great location to walk to theaters and restaurants. We'd definitely stay here again...short notice and all!

everything was fine. liked the area

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Great hotel. Great service. Very accommodating. Can't ask for a better location...only concern is street noise. If you get a room facing the street, be prepared for the melodious sounds of the city. Under normal circumstances, bring it on. Got sick during the trip though, so sounds were a bit much.

Great location, just 2 blocks from Union Square, on Powell Street. A little hard to spot as it looks more like a restaurant from the outside. Stayed one night, had booked a Queen but was randomly upgraded to King, which was nice. Free internet, gym etc very good. Bed very comfortable, bathrobes provided (only downfall was that there was a used tissue in the pocket of one of them). Large TV. Bathroom very clean, L'Occitane bath products nice, if you're into that sort of thing! Very clean room and staff very helpful with any questions. Would definately stay here again, can't beat that location.

Has been a few years since we staid at this hotel...great improvements..great staff!!!

Excellent hotel. Very helpful staff. Dining room upscale prices but excellent meals, graciously served. Room amenities such as robes, L'Occitaine products. Comfortable beds. Would stay here again.

This hotel is located right on the cable car line. The hotel is clean and comfortable for the money. The restaurant downstairs is always busy and gets consistent great reviews.

Close to every thing. Staff was great.

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The Hotel was beautiful, convienent and clean! The staff were more than helpful, we enjoyed it immensely and will go back again!

The hotel was two blocks from Union Square where the cable car and Muni service are available. We went to the Giants game and traveled on the Muni train which was very convenient. The hotel was very quiet and the rooms very nice. There is a restaurant next door to the hotel with its own entrance and entrance from the hotel also, which was very nice. We used valet parking as there is no parking at the hotel.

Room could have been cleaner. Has staff reclean the bathroom (At check in)due to hair in shower. management stated it was scratches, which it was not. other than that super place and recommend to anyone. Great location

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Staff at checkin and bags are especially professional, cheerful, friendly. Clean rooms, perfect location for strolling thru downtown, great food everywhere!

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The location is terrific and the staff is extremely friendly and accomodating. This is our third time staying there for that very reason and it is a keeper. Make sure you ask for an inside room. Unbelievably quiet.

We were pleasantly surprised when we arrived at our hotel - one never knows what to expect when making reservations in an unfamiliar city - The staff were wonderful, the location great, and the beds were so comfortable. I requested extra coffee several days, and they brought it right up. One of my window's didn't lock correctly, and the guy came right up and fixed it. It's an old hotel, and the halls have an old wood, musty smell, but that was my only complaint. The rooms and bathrooms are small, but for one or two people they are more than adequate. I believe they have suites available for guests with children. We asked for, and received, an inside room, which was very quiet - no street noise. The cable car turnaround, Union Square, Macy's and Westfield Shopping centers, and China town are all within 1-3 blocks -walking distance! That's important, because you find yourself walking more than you would think, even with all the public transportation! I would recommend this hotel, and stay there again. We got a good deal on the rate, so you might check for different dates for a lower rate.

old hotel expensive parking $40

The staff was great, hotel rooms are a bit small, but they are in great condition. All modern furniture and electronics. Great location, a block away from union square. 12 min walk to Orpheum Theater.

This hotel was ideally located for our family trip to San Francisco with Union Square and many shops and restaurants on our door step. The hotel was clean and very comfortable. The room was spacious even with 2 adults and 2 children. The hotel was ideally located to catch the cable car to see other areas of the city. The staff were very friendly and went out of there way to be helpful.

The hotel is near Union Square so there are plenty of shops around, including a very convenient Walmart. The hotel is old but has been renovated recently and was very nice, although our view was of a wall. The bathroom is small but has everything you need. No problem with outside noise. The restaurant at the hotel - Kuleto's - was very popular but service was very slow. For breakfast we liked Cafe Mason on Mason St behind the hotel. The cable car turnaround is very close, as is Chinatown, and the Ferry Buiding/markets. The concierge were very helpful. We had a very enjoyable stay.

Considering the price ( very reasonable ) and location ( very good in downtown San Francisco), we were very satisfied with our stay - comfortable bed, pleasant, clean room, nicely appointed.) Overall a very good value! We would stay there again and recommend same to others.

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We really enjoyed our stay at Villa Florence. The room was very comfortable, clean and pretty quiet. Traveling w/small children can be quite a task and the Jr.Suite w/sofa bed was perfect for us, like having 2 separate rooms with 2 tvs. The staff was extremely accomodating and warm. The location of this hotel is amazing, right in the middle of everything. The only negative we experienced was that the internet was not working at this hotel for our entire 3 day stay and the hallways smell funny, like cat litter maybe. It's an older hotel though, so to be expected. Would definitely recommend this hotel!

As a women travelling alone on business, I am most concerned with safety. I felt safe and comfortable in this hotel. Every employee I encountered was helpful and courteous. The location was perfect for walking to many meal options, some very reasonably priced. I have tagged it as my favorite SF downtown hotel.

High quality for the money and fantastic location right outside Union Square and the cable cars on Powell street. Stayed in a suite and loved having the ability to control the air conditioner in the bedroom. Bathrooms are small but very updated. Could use a few more computers in the business center..did have to wait in line. Beautiful restaurant onsite and lovely wine bar in the lobby.

My room was on the 3rd floor and there was a lot of side street noise sunday evening.

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The location is fantastic. It is right in the heart of Union Square. Walking distance to shopping and restaurants/bars. The Rooms are nice but very small. I was there by myself but could see 2 people constantly bumping into each other if they shared a room. I was also on the second floor and had to ask the hotel to turn down the lobby music at 11:30 PM because I could hear it. I got this room on special for $100. I think it was worth it b/c of the location and since I was alone. I would not pay more for this room especially if I was with another person.

Rooms are small, but that's to be expected in this area of San Francisco. Rooms are very nicely appointed. The hotel is in a great central location to Union Square, trolley, Bart, etc. Couldn't get internet up and running, but didn't ask for help either. Wasn't necessary at the time. Would stay again.

I was only staying for the night and the location and price was ideal. Staff were very polite; room was quiet and clean but small and had no view. I was perfect for what I needed. Also really liked the availabel computer just off the lobby. Came in very handy for printing my missing boarding pass before I left for the airport!

For those seeking comfortable accommodation in a boutique-hotel environment in Union Square, the Villa Florence is a great choice. Rooms--and especially the bathrooms--are quite compact, but are nicely furnished and decorated with lots of thoughtful amenities. The beds are comfortable. Noise-sensitive guests should request rooms on high floors and/or facing away from Powell Street as the streetcar makes quite a racket. Guests receive complimentary wireless and use of a business center. I was checked in by a trainee, which took forever, but trainees have to learn somehow. I also wish housekeeping would replenish bath supplies more regularly.

I have stayed at a few different hotels in San Fran and this one is great. The location is awesome and the staff were extremely friendly. In fact, I would say they exceeded expectations. As far as the room. Yes, it is small. It is the city and if you are not used to city living then you may feel cramped. I did not. Yes, the bathroom was also small. Again, it didn't bother me and for the price/comfort of this room I think it was still a great deal. The bed was amazing. I have stayed at Westin's simply because of their beds. This hotel must use a similar brand because it was very comfy. We did not end up eating at the on-site restaurant (and I am bummed) but I heard great things. Overall I was very impressed.

The room was small but worked for us and it was a very good price BUT the street is very noisy so make sure your room is on a high floor.Please note that the room uses a window air conditioner (not central air) The staff was very helpful.

This hotel is comfortable, immaculately clean, has excellent, friendly staff and is in a fantastic location right in the centre of San Francisco. I would recommend this hotel to anyone!

In my mind, it would be difficult to find a better hotel in a better location in San Francisco. The hotel is quiet, comfortable and well-maintained, the staff is uniformly friendly and helpful, and the hotels.com room rate was incredibly economical. One could easily spend twice the money for half the satisfaction. The rooms are on the small side, but when visiting SF, the last place you want to spend any time other than sleeping is in your room (which does come with a 32" plasma TV, in case you do get bored with San Francisco, although that is unlikely). One note: ask for an inside room. If you face busy Powell street, you will have to tolerate a fair amount of traffic, crowd and street performer noise for 20 hours a day. The hotel has an upscale (i.e., expensive) Italian restaurant and bar on the ground floor, which appeared to be packed throughout the evening every night of the 8 nights we stayed, so apparently it is of excellent quality. The hotel location is perfect. It is 2.5 blocks from the BART station, 1/2 block from Union Square, just around the corner from Lefty O'Doul's, five blocks from the Chinatown gate and steps from many other restaurants and bars. The Powell street cable car runs right by the front door. The location also gives you access to nearby economical garage parking,and several rental car agencies are within three to five blocks of the hotel. Six stars for this hotel!

The onsite restaurant was very good, and we liked the cafe in the lobby-very convenient for an afternoon glass of wine, snack and sidewalk people watching. Lobby was classy old style. Only thing I noticed was as we went up the elevator upper floors had an odor-old musty + cat litter. I could live with it since everything else was great including being 1/2 block off union square.

We stayed at Villa Florence for six nights. The room was much smaller than what we are used to but my husband felt it was still big enough for us. I would have preferred a bigger bath room but overall we did enjoy our stay there. The location was great and we requested a outside room so we would have some type of view. The noise from outside did not really bother us but we were on the 5th floor. If we ever return to San Franscisco we will look into staying there again.

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What makes this a great place to stay besides the location is a great well trained staff who all practice exceptional customer service. Being connected to Coletto's famous San Francisco resturant is all a plus. Great location, all around great value.